Brisbane, AU
Hunter Easton@buildbyhunter

Most AI content is .
I write about what works.

A free weekly newsletter breaking down the latest of the AI tools, systems, and workflows that actually work. All built and tested in real businesses. No hype. No bullsh*t.

Every Wednesday. Unsubscribe anytime.

●Join founders & builders reading every week

Video coming soon

// why this exists

There’s too much AI content that says nothing.

“Top 10 AI tools.” Screenshots of ChatGPT prompts. Vague promises about saving hours. You’ve seen it. None of it tells you what to actually build or how to build it.

I design and build custom AI systems for businesses — and I document everything. Every workflow, every decision, every result. If I haven’t tested it myself, I don’t write about it.

The newsletter is where I share the real stuff — the systems, the tools, and the thinking behind what actually works. One email a week. No filler.

// what's inside

One email. Every week. Actually useful.

Real systems, documented

Breakdowns of AI workflows I've designed and installed in real businesses — not theoretical. If I didn't build it, I don't write about it.

Tools worth your time

Vetted tools, no affiliate-driven lists. No hype. If it doesn't solve a real problem, it doesn't make the cut.

Workflows you can use this week

Practical, applied AI — specific enough to actually implement. Most readers save at least one idea from every issue.

Behind the build

What it's like building an AI consultancy at 22, after hours, around a full-time job. The reality, not the highlight reel.

// from the archive

Recent issues

Apr 28, 2025Sign up to read

What I Actually Installed in a Brisbane Marketing Agency

Not a demo. Not a case study template. Here's the exact AI morning briefing system I built and deployed in a real business — what it does, how it runs, and what changed.

May 2, 2025Sign up to read

The 3 Claude Workflows Every Australian Service Business Should Have

After building systems across multiple businesses, three workflows come up every time. I'll break down each one, what it replaces, and roughly how long it takes to set up.

May 5, 2025Sign up to read

Why I Chose Claude Over Every Other AI Tool on the Market

There are a hundred AI tools. Most are noise. Here's the honest breakdown of why I built OMNAI on Claude specifically — and why it matters more than most people realise.

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Questions

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Rather just have someone build it for you?

If you’re a business owner who doesn’t have time to read newsletters and figure it out yourself, I can skip you straight to the part where AI is actually working in your business. That’s what I do at Omnai — my AI Advisory & Build business. Get in touch below and we can see what AI you need.